![]() When deciding which materials to include in your media kit, keep your audience in mind. Many times these newsworthy occasions are a great opportunity to craft an innovative kit that goes above and beyond the basics to showcase your brand in a creative light. Think big stories, the kind that you would actually want to read about-for example, the launch of a new product, a significant rebrand, or a partnership with a nonprofit. The overall purpose of a media kit is to give journalists the information they need about your company, and to leave a positive impression that will compel the media to tell your brand’s story.Īlthough it is always a good idea to have a basic media kit on hand for members of the press who may be looking to feature you, they are especially useful when your company has an exceptionally compelling story to tell. ![]() However, good PR professionals know that there are several tools to help you fight this battle-and one of the most important tools in the PR arsenal is the media kit.Ī media kit, or press kit, is a collection of materials designed to tell the story of your company or brand in a succinct, compelling way. You’re fighting an uphill battle for coverage against more timely news topics, other brands looking for exposure, and a changing media landscape that usually means less space for the story you are trying to tell. In today’s crowded media environment, getting the attention of journalists and other media professionals-especially those associated with big-name, mainstream outlets-can be an incredibly difficult challenge.
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